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CDFW Urban Design Talks – Recast Your City (virtual)

September 9 @ 5:30 pm - 7:00 pm CDT

Community Design Fort Worth: Join us for an Urban Design Talk focusing on bringing employment opportunities into cities. Brought to you by CDfw and AIAfw

Recast Your City
Urban Design Talk on bringing employment opportunities into cities
Wednesday, August 25, 2021
1.5 AIA , APA/AICP, & ASLA CEU Credits Now Available

ZOOM with this link
Meeting ID: 847 1498 3304
Passcode: 874775


pay what you can – $20 suggested donation
$35 or more will get you a free copy of Recast Your City By Ilana Preuss

Too many U.S. cities and towns have been focused on a model of economic development that relies on recruiting one big company (such as Amazon), a single industry (usually in technology), or pursuing other narrow or short-term fixes that are inequitable and unsustainable. Some cities and towns were changing, even before the historic retail collapse brought on by COVID-19. They started to shift to a new economic model that works with the community to invest in place in an inclusive and thoughtful way, with short-term wins that build momentum for long-term growth. A secret ingredient to this successful model is small-scale manufacturing.
In Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing, community development expert Ilana Preuss explains how local leaders can revitalize their downtowns or neighborhood main streets by bringing in and supporting small-scale manufacturing. Small-scale manufacturing businesses help create thriving places, with local business ownership opportunities and well-paying jobs that other business types can’t fulfill.
Preuss draws from her experience working with local governments, large and small and illuminates her recommendations with real-world examples. She details her five-step method for recasting your city using small-scale manufacturing: (1) light the spark (assess what you can build on and establish goals); (2) find and connect (get out of your comfort zone and find connectors outside of your usual circles); (3) interview (talk to people and build trust); (4) analyze (look for patterns and gaps as well as what has not been said); and (5) act (identify short-term actions to help build long-term change). This work is difficult and sometimes uncomfortable, but necessary and critical for success. Preuss supports and inspires change by drawing from her work in cities from Knoxville, Tennessee, to Columbia, Missouri, to Fremont, California.
In Recast Your City, Preuss shows how communities across the country can build strong local businesses through small-scale manufacturing, reinvest in their downtowns, and create inclusive economic opportunity. Preuss provides tools that local leaders in government, business, and real estate as well as entrepreneurs and advocates in every community can use.

-Ilana Preuss, Founder & CEO, Recast City
-Stacy Marshall, President at Southeast Fort Worth Inc
-Gwen Wilson, City of Fort Worth Department of Diversity and Inclusion

• TCC & their participation with Business Development
• Near Southside
• Eastside Business Alliance
• SE Fort Worth Inc.

City of Fort Worth Economic Development

About Urban Design Talks
CDFW Urban Design Talks are monthly chats for the community to learn, converse and grow in all things urban design. Talks will cover a broad list of topics including tiny homes, water & design, food deserts, the history of housing in Fort Worth, and so much more!
Stay tuned for some of our upcoming Design Talks!
Topics include…
-9/22 @ 5:30 PM– Inclusive & Effective Community Engagement with Public Allies
-10/27 @ 5:30 PM– Fighting the Flood Conversation – Watershed Urbanism
Interested in Sponsoring a Design Talk? Contact

About Community Design Fort Worth
Community Design Fort Worth is a nonprofit organization with a mission to enhance the quality of life in Fort Worth communities by:
-Serving as a resource for design and planning assistance
-Engaging the public in dialogue about key issues and opportunities
-Undertaking long-term visioning in anticipation of future challenges


September 9
5:30 pm - 7:00 pm CDT
Event Categories:


Community Design Fort Worth